What is image advertising?

Image advertising is the process of creating a positive association with a product or company to encourage consumers to buy products. Image advertisements don't always focus on advertising the actual product. Instead, they may promote ideas or concepts about a brand.

What is corporate image advertising?

In contrast to product advertising, corporate image advertising focuses on the company itself, rather than one specific product or service it provides. The purpose of this type of advertising is to promote a company’s name, create brand awareness, and build a positive reputation.

What is in-image advertising?

In-image advertising, also referred to as image-based advertising, is a form of native advertising in which ads are placed at the base of static, editorial images on web pages as an overlay. These ads can also be video or rich media ad units that appear when users hover over or click on an image.